CONSUMER & MARKET KNOWLEDGE (CMK)
So, what happens when your company mantra is “The Consumer is Boss”? Let’s ask our CMK professionals. They’re at the forefront of market trends – and a voice for the consumer. Integrating shopper needs and market understanding to catalyze business growth? CMKers do it across all our brands, every day. You’re a consumer-understanding powerhouse with a natural curiosity. And you know how to use every resource around you. Ready to lead our teams to breakthrough innovations?
What Does an Associate CMK Manager Do?
Our core work is the integration of consumer, shopper, and market understanding to catalyze business growth across all of our brands. From global strategy to local market execution, CMK managers shape the direction of our businesses by:
1) Growing leadership brands
2) Guiding strategy development and portfolio choices
3) Optimizing our initiatives, brands, and brand portfolios
4) Driving retail advantage
CMK is a consumer-understanding powerhouse that is unparalleled in the industry for designing and leveraging proprietary tools and methodologies that fuel business growth and lead breakthrough innovation.
A career in CMK provides limitless opportunities to drive the business and the organization via its unique, balance of both LEADERSHIP and COLLABORATION; OBJECTIVITY and PASSION.